229 Characters to Article Summary Fame

Posted on February 16th, 2009

When you write a page or post in WordPress, you have the option to also write a short summary, known as an Excerpt. That summary is used by those who follow your blog and by Google Alerts. How you write the title and summary will help determine how many readers will see that article.

Most news readers allow showing only the post summary instead of the entire article. That feature allows busy people to see what your article is about before loading the entire page in their reader or browser.

If you have your site set up to alert the article and news directories each time you post a page or article, Google Alerts will find you. When they do, the title, author and summary are shown to those who watch for certain keywords. The title is linked to your artile.

When writing the summary, keep the number 229 in mind. That is the maximum number of characters Google uses to display your summary in the alerts they send out. Writing your most compelling introduction in that summary will determine whether people will click to your site.

Skip writing a summary at your peril. I missed writing a summary a few times, thinking that Google would list the first paragraph like it does in the search engine listings. That is not true for news and blogs alerts. Without a summary, 229 characters of your navigation menu will be used for the description.

If you use Yahoo! Alerts, you are limited to 82 characters. You also have to tell Yahoo! which sites you want to monitor, instead of simply watching for keywords like you do with Google.

The title is most important, followed by the summary. Write both well and you can increase your readership within 24 hours. If you time it right, you could see your news item announced within 20 minutes in Google Alerts.

Filed under SEO | 3 Comments »

Wild SEO Review

Posted on January 6th, 2009

Wild SEO - Search Domination & Auto-Pilot Wealth Building

Stories sell and funny stories sell more because the humor draws more attention. One of the funnier stories I have read lately is on the Wild SEO sales page. Ben Cooper and Chris Wilson were once rivals, until that fateful night in a strip club when a fight broke out.

Read the page. Do not just skim it, or you will miss out on the story. These guys are comical and write in a conversational tone. Both give their side of the story of the fight and their time in jail. That time drew those two SEO gurus together so all they really fight over now is how to spend the money. It is comical how they put it all together. Check it out.

I purchased the book and read it all the way through. Having been doing Search Engine Optimization almost since I started building websites, most of the book was a review for me.

There are a few tidbits that could prove worthwhile though, including references to resources I did not know about. It starts from the basics of SEO and continues on with more in-depth practices.

Wild SEO will show you:

• How to Set up your website so the search engines like you
• How to get more incoming links for more popular sites
• Which search engines really matter and which ones are secondary
• How to get your site listed in the search engines fast
• What the search engines look for in ranking websites
• Making sure your website is useful to others - it is not what you think!
• The importance of proper keyword research
• Getting the site content - when to write it yourself, buy it or have someone else write it for you
• Linking strategies for building incoming links that build your search engine popularity and Google PageRank.

Once you order, you will get access to the members area. In there you will not only download the Wild SEO Ebook, but you should brace yourself for information overload.

There are so many other resources, training guides, Ebooks and audio interviews with top marketers, that it can take you a week just to read and listen to all of them. Those resources are normally sold online, but given to you free with your purchase.

For those who are just starting with website marketing, or want to increase your SEO skills, I recommend Wild SEO as a guide to get you going.

Get Wild SEO today and increase your search engine listings fast.

Tags: Google PageRank, search engine optimization, SEO
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How To Make Money From Home With Your Passions

Posted on January 6th, 2009

You know that to be a rocket scientist, a doctor, a brick layer, a construction worker, an office worker, a teacher there are prerequisites; things you must learn, before you can be successful; you do not just jump right in unprepared. To make money online many people jump right in before they are properly prepared.

The same applies to the Internet marketing industry even though there are unsavory people out there who would have you believe it is a “Walk in the Park” and requires no more than the belief that you can just do it.

I have to admit, it is a walk in the park compared to what you have to put up with in the working world punching a clock being a subordinate to someone who does not have your interests in mind, but there are still rules you have to follow and pitfalls you must avoid to actually make Internet marketing work for you.

Most people will not make a dime online and yet there are others who will make more in one month than most people make in a whole year. Why is that?

My answer begins with the age-old chicken or egg question, “What comes first, the chicken or the egg”? Personally I vote for, well never mind, each argument you or I make comes back to the same old conclusion - I have no clue and I do not think many of us do either.

But one thing I do have a clue about and know for sure is that to make money online you must first have Passion for the company products and/or service of any Internet business from which you expect to make money.

Passion in this sense simply means that you have researched and like the company and products or services. It is then that you translate that like (or Passion) into the education, excitement and work that usually accompany Passion.

I will have to say that many online entrepreneurs are so good at what they do that they ignore passion because they can sell anything. But I am concerned about those of you who are not so knowledgeable at working an online business successfully.

Now, I am not trying to make anyone believe that Passion is the only thing necessary. To be successful you must also have a good website, good marketing, widespread advertising, company support, effective keywords, etc. Those things are often learned from the company you join - but sidestep Passion and you reduce your chances for success dramatically.

Therefore, it follows that if you have no Passion for the company and the products and services provided by that company, again, you will not attempt to do the work you are being taught.

Internet marketing work is typically not all that difficult or time consuming, but it does take motivation caused by Passion to get you off and running with a sustained effort so that you will not stumble.

You have a great resource in the Internet search engines to search about the Internet Marketing industry for business opportunities. USE IT!

Your research should uncover a company that you like and have confidence in. It should be solid, founded on great principles, and easy to understand with great products and services that are sell-able for which you can have Passion. If you do not find it, move on. You can find the right opportunity containing the attributes identified above.

Comments like, well, that one sounds good and the compensation plan is excellent so I guess I will start that business - does not sound like a decision based on anything near Passion. Remember, when you hear that an Internet “guru” does that, do not be tempted, because as I said earlier, they are experienced and can sell just about anything, without being Passionate about the company products and services.

Note: By the way it is your goal to get to the point where you can sell about anything online. That end skill and goal is a worthy one indeed.

Remember, there are other steps you must make before you step into Internet Marketing, but if you do not first find the right company, products and services to be passionate about, all of those other steps may just cause you a lot of frustration instead of bringing you great success.

Not being Passionate about a company and products and services that has market proof that it will sell is a pitfall you simply must avoid.

Maverick Money Makers is a private society that will teach you how to build a six-figure a month business on the internet.

If you want to make money online, join the Maverick Money Makers Club before it is too late.

Tags: make money from home, money makers, passionate, passions
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