Exchange Links with Related Sites to Get More Visitors
Look for industry-related sites and request that they either link to you or exchange links with you. The one-way links are best because each link is a virtual “vote” for your site and used by the search engines to help rank your site in the search results for your topic.
Reciprocal links also get traffic to your sites because you are exchanging “votes” for each other. You will also be sending traffic between your sites if the sites compliment each other. If your product or service can be used as an add-on to the services of the other site, or vice versa, then you will have a good match and both of you can benefit from the link exchange.
Linking to or between unrelated sites does not provide your visitors with useful information. If you link to affiliate sites, make sure those links are not on your main page and they are kept at a minimum. Having a whole page of affiliate links, especially products or services that are not related to your site, will drive your visitors away. They will get the idea that you are only after making sales, not providing them with useful information to gain their trust.
When looking for sites to exchange links with, look for criteria such as the number of links on their site; Stay away from “link farms” – sites that have hundreds of unrelated links on one page; The Google Page Rank of that site – available with the Google Toolbar and online at WebsiteManagers.net in the marketing section.
Link managers come in various packages with some of the more complex scripts costing usually $50 to $100. Those are the ones that allow you to create categories, ban users, along with many other features. One of the full featured programs is AutoLinksPro Link Exchange Software.
PHP Junkyard has a free link manager named PHP Link Manager, also known as LinkMan that I often use. The setup is fairly easy, but requires editing some files with a plain text editor.
Once the files are in place, you will use the Admin section to maintain the links that others put on your links list. This software will check the linking site to make sure it contains a link back to your website. If the link is not there, the reciprocal link is removed from your list.
A Word of Caution: Not keeping your list cleaned can get you a negative Google Page Rank. Yes, negative. I made the mistake of allowing some links stay on the list that were unrelated to mine, added a “nofollow” tag to the links so the search engines would not follow them, and the links page achieved a Page Rank of -1.
Yes, that is a minus one. Getting busy in life is good, especially if it means that your business is growing. By having various processes set up properly, you can let them run with little maintenance. Make a mistake along the way though and you will spend more time trying to fix it, like I have done with my reciprocal links list.
If you want to allow non-related links on your site, then put them into a separate folder or category. Example: I copied LinkMan into a separate folder, changed the settings to reflect the new location and named it “Games”. That is because I received so many requests for gaming links that it was becoming a problem to keep them cleaned out. This way they have a list of their own.
If your website only focuses on one topic, then you will only allow links from that industry and remove the rest. That will keep your list focused and clean.
Software to Help You Generate Links
There is a program called HyperVRE that helps you create web pages search engines love. The VRE stands for Virtual Real Estate, which is basically what websites are.
Some of the benefits include:
· Generate THOUSANDS of fresh, unique content-rich web pages from highly-targeted keyword lists.
· Add extremely targeted auto-refreshing content to your website by using rotating keyword definitions and put your niche keywords on steroids. Fill each of your web pages with content the search engines will love.
· Keep your web pages fresh with unique content by placing several rotating RSS feeds to ensure that all pages are unique and highly related to the topic.
Learn more about HyperVRE and how it can help you get more incoming links to your site.
This article is a sample from my book, How to Get Free or Low-Cost Website Traffic.
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Jim Hutchinson
Author of How to Get Free or Low-Cost Website Traffic
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