Everyone wants to get that coveted top spot in the search engine results pages. Being at the top means you will get TONS more traffic than you would being on the second, third or further pages.
However, we all know that there are limited places on the first page of results. Those that got there worked for their positions and used various Search Engine Optimization (SEO) techniques to reach the first page of results.
Even if you are not #1, as long as you get on the first page you will do alright with traffic because people will not always click the first link. They will scroll down to see what else is there to more closely match what they are searching for.
A large part of SEO is making your web pages relevant to the search results. You want to repeat the primary key phrases throughout your page content. The big question though is how much is enough or too much?
I played with various numbers of repeated key phrases, even though others have done the same tests. What I found was that when I exceeded the recommended 10% keyword saturation point, my web page dropped out of the results pages so far that it could only be found when I entered that page name in directly.
Ten percent does not sound like much for matching key phrases, but any more than that and the search engines consider it to be keyword spamming.
Now that you know the upper limit, you are probably wondering how to figure it out. What I do it copy my web page content into a text editor called NoteTab. It contains a Text Statistics option that counts the number of words in your page and shows you how many time each word was repeated.
It also tells you how may words total that your page contains. Knowing those two numbers, divide the keyword into the total to get your percentage.
If you are over the limit, go through your page and reword it using synonyms of the keywords you are targeting.
If you are under the 10% limit, go back and see how to work your keyword phrases into the content while keeping the content flowing naturally. You do not want it to look like you are writing for the search engines. That is a turn-off for your visitors.
If you are looking for an editor that will calculate your word content, grab the Lite version here: www.notetab.com
I like that editor and build all my web pages with it using the PRO version, but you can probably get plenty of use out of the Lite version.
An online Word Counter is at www.wordcounter.com Simply copy and paste your content into the box and click the button to get your results.
Your assignment for the week is to use the word counter on all of your web pages. While you are doing that, make sure your primary keywords are in your page title. More on that in a future issue.
Until then, have a great week!
Jim Hutchinson
Affiliate Referral Sources
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